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RTIC Soft Cooler Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Leak-Proof with Zipper

4.5 4.5 out of 5 stars 10,255 ratings
Price: $94.99 $154.99
Black

Brand RTIC
Color Black
Material Nylon, Vinyl
Package Information Bag
Capacity 40 Liters
Product Dimensions 12"D x 18.5"W x 17"H
Item Weight 5.5 Pounds
Special Feature Insulated
Recommended Uses For Product Picnic
Model Name zipper

About this item

  • UP TO 24 HOURS OF COOLING – The RTIC soft insulated cooler is the perfect insulated cooler bag to keep your food and drinks cool wherever needed for up to 24 hours.
  • IT’S A FLOATING COOLER – Not to mention it’s a floating cooler, it floats, so your drinks and snacks can go wherever you go. Ideal for a day at the pool or lake, no matter where the adventure takes.
  • LIGHTWEIGHT AND DURABLE – The soft cooler is lightweight yet tough to take on any terrain with its heavy-duty nylon shell. The portable cooler measures 18.5 x 12 x 17 inches.
  • MULTIPLE USES – It’s the perfect ice cooler, drink cooler, travel cooler, beer cooler, lunch cooler, camping cooler, beach cooler. Features ​​2 inches of closed-cell foam.
  • LEAK-PROOF WITH ZIPPER – This outdoor cooler is a 100% leak-proof cooler thanks to a durable zipper that prevents spills and leaks. Comes in a 12 can cooler bag, 20 can cooler, 30 can cooler, and 40 can cooler size.
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Top Brand: RTIC

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100K+ customers rate items from this brand highly
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Product Description

RTIC Soft Cooler, Ice Chest with Heavy Duty Rubber Latches
camping cooler, beach cooler RTIC soft insulated cooler
3 Inch Insulated Walls Keeping Ice Cold for Days, Great for the Beach, Boat, Fishing
RTIC soft insulated cooler is the perfect insulated cooler bag
perfect ice cooler, drink cooler, travel cooler, beer cooler, lunch cooler
IT’S A FLOATING COOLER

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
10,255 global ratings

Customers say

Customers like the ice storage capacity of the cooler. They say it does an excellent job of keeping things cold with thick walls and amazing insulation. They also appreciate the performance and value of the product. However, some customers have reported issues with the zipper. Opinions are mixed on quality.

AI-generated from the text of customer reviews

949 customers mention721 positive228 negative

Customers like the ice storage of the cooler. For example, they say it does an excellent job of keeping things cold for over a day, the thick walls should keep their food cold during the hot summer months, and the insulation is amazing. Some say it holds ice well for about 30 hours when filled with drinks that had been previously.

"...It's a great product that keeps ice frozen all day even in the hot sun" Read more

"...However, the bag did an excellent job at keeping the bottles cold for the entire day- left at 9am home at 7pm and bottles were still VERY cold...." Read more

"...These are expensive - but worth it. They work very, very well keeping shock packs frozen for over 24 hours...." Read more

"Great looking bag, but the zipper is very hard to zip up! The insulation is so thick that it takes up at least an inch of the cooler leaving less..." Read more

343 customers mention252 positive91 negative

Customers like the value of the ice chest. They mention that it's constructed well and a good value.

"...The price was reasonable, had it worked as advertised...." Read more

"Good value for your money. It's a pretty small cooler...." Read more

"RTIC soft cooler 20 can insulated bag. These are expensive - but worth it. They work very, very well keeping shock packs frozen for over 24 hours...." Read more

"Very good quality and good price for the value" Read more

318 customers mention263 positive55 negative

Customers like the performance of the ice chest. For example, they mention it works well, it doesn't slide around, and it has a nice material. Some say they've had no issues with the performance.

"...These are expensive - but worth it. They work very, very well keeping shock packs frozen for over 24 hours...." Read more

"...Works great for my days I head out with drinks and keeps them nice and cool. And if it falls off the seat, it doesn't spill...." Read more

"Came in fast, package was perfectly boxed, product is amazing and perfect color" Read more

"...I think this cooler is fantastic and would recommend it, esp for the price." Read more

287 customers mention214 positive73 negative

Customers like the size of the ice chest. They say it's a great size, it'll fit all their drinks, snacks, and ice. They also say it strikes a perfect balance between portability and capacity, making it ideal for outdoor use. Customers also mention that it'd be the best size for going on the beach, traveling, or storing in the back seat.

"...We are still keeping the cooler because it's a great size for car trips and going to the beach. Ordered the smaller size for easy bottle travel." Read more

"Good size and amazing durability. The texture of the cooler is great for easy cleaning and the handle is comfortable for carrying" Read more

"I love this cooler, it is just the right size for day trips while keeping my food and drinks cold in the process...." Read more

"...thick that it takes up at least an inch of the cooler leaving less room for packing. Overall though, great cooler and great for traveling!" Read more

170 customers mention147 positive23 negative

Customers like the weight of the ice chest. For example, they mention it's versatile, easy to carry, and stays light even when filled with drinks. The size, shape, and portability were the perfect configuration for a trip. It's great for travel by car for cold drinks, sandwiches, and easy to store in the back seat. It keeps everything nice and cool for hours, and is good to have for extended trips and big families.

"...Overall though, great cooler and great for traveling!" Read more

"...that it has a longer carrying strap which makes it easy to bring along for short distances." Read more

"Very light weight. Zipper is a bit hard to use. Keeps things very cold." Read more

"...The size, shape, and portability were the perfect configuration for a trip such as ours. The price was reasonable, had it worked as advertised...." Read more

105 customers mention88 positive17 negative

Customers like the appearance of the ice chest. They say it is very nice looking, has great colors, and is well designed. Some mention that the square stand up design is great.

"Great looking bag, but the zipper is very hard to zip up!..." Read more

"Came in fast, package was perfectly boxed, product is amazing and perfect color" Read more

"...Its durability and thoughtful design, including a zippered front pocket and easy-to-clean interior, enhance its usability...." Read more

"The product itself was nice but the box it came in contained white worms...." Read more

492 customers mention336 positive156 negative

Customers are mixed about the quality of the ice chest. Some mention that it's well-made and durable, while others say that the top of the cooler started to split and the zipper pull broke off inside of 5 uses.

"Good size and amazing durability. The texture of the cooler is great for easy cleaning and the handle is comfortable for carrying" Read more

"...All in all this is one of the most durable coolers I've owned. The only thing that could possibly crush this cooler is a semi-truck...." Read more

"...After 6 months The zipper pull tab broke and snapped off. I liked the cooler but now I don’t because I can’t zipper it open or closed." Read more

"...Over all amazing and durable products." Read more

493 customers mention54 positive439 negative

Customers are dissatisfied with the zipper of the ice chest. They mention that it's tough to open, it doesn't come undone, and that the zipper pull broke within a couple of months. Some say that the cooler cools very well but can't zip closed.

"...normal and it would wear loose over time, but then the seam began to split rather quickly after a couple of uses...." Read more

"Great looking bag, but the zipper is very hard to zip up!..." Read more

"...He loves it. The zipper is a little tough to open but he believes it will break in. Keeps food and drinks very cold...." Read more

"...The zipper is very difficult to use and I can see how others have had it fail. We are keeping it lubricated and hoping it lasts...." Read more

Zipper pull tab snapped off
5 Stars
Zipper pull tab snapped off
Update- customer service was excellent , they shipped me a replacement t-latch zipper pull at no charge, I received it in 4 days from my initial email to rtic, the replacement t-latch zipper pull is more heavy duty, the metal is about twice as thick as the original. The zipper needs to lubricated frequently, every time I use it, or maybe every other time, I’m not used to such a finicky cooler, I usually just throw my cooler in my shed and forget about it until next time I use it, but rtic apparently requires a lot of tlc!After 6 months The zipper pull tab broke and snapped off. I liked the cooler but now I don’t because I can’t zipper it open or closed.
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Top reviews from the United States

The Dude
5.0 out of 5 stars Great product and customer service
Reviewed in the United States on May 2, 2024
Color: TanSize: 30 CanVerified Purchase
The first one that I received was difficult to zip and unzip. I thought that was just normal and it would wear loose over time, but then the seam began to split rather quickly after a couple of uses. The company quickly replaced the entire cooler with a brand new one that works much smoother and has had no issues after many many uses. It's a great product that keeps ice frozen all day even in the hot sun
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AmazonJunkie
5.0 out of 5 stars Very nice cooler with a difficult zipper
Reviewed in the United States on May 4, 2024
Color: Blue/GreySize: 12 CanVerified Purchase
The cooler is great and keeps items cold as well as other more expensive ones. The zipper is very difficult to use and I can see how others have had it fail. We are keeping it lubricated and hoping it lasts. The main reason I purchased this is for my husband to carry a few beverages when golfing. Unfortunately, it does not fit in the center of a golf cart where he was planning to have it. Just passing that along in case anyone else had the same idea.
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Malari Lewis
5.0 out of 5 stars Good Quality
Reviewed in the United States on April 14, 2024
Color: IvorySize: 30 CanVerified Purchase
Good size and amazing durability. The texture of the cooler is great for easy cleaning and the handle is comfortable for carrying
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a.b.f.
4.0 out of 5 stars Insulated bag is Good!
Reviewed in the United States on February 14, 2024
Color: TanSize: 20 CanVerified Purchase
Great looking bag, but the zipper is very hard to zip up! The insulation is so thick that it takes up at least an inch of the cooler leaving less room for packing. Overall though, great cooler and great for traveling!
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Briana
5.0 out of 5 stars A Little Too Big for Airline Travel
Reviewed in the United States on April 24, 2024
Color: BlackSize: 20 CanVerified Purchase
We purchased this cooler to hold breastmilk for our first airplane trip with our baby. The cooler was slightly too large for the scanning machine at our airport (CVG) and got caught in the machine causing a slight delay. However, the bag did an excellent job at keeping the bottles cold for the entire day- left at 9am home at 7pm and bottles were still VERY cold.
We are still keeping the cooler because it's a great size for car trips and going to the beach. Ordered the smaller size for easy bottle travel.
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ForeverYOUNG
5.0 out of 5 stars RTIC soft cooler 20 can insulated bag
Reviewed in the United States on December 24, 2022
Color: TanSize: 20 CanVerified Purchase
RTIC soft cooler 20 can insulated bag. These are expensive - but worth it. They work very, very well keeping shock packs frozen for over 24 hours. If you want to be sure your cooler is cooling - these are worth it. Maybe a few less dollars than the other brand - starts with a Y. I'm saving to buy larger ones too -  Having said all of this, I never hesitate to update my reviews should new info seem useful. All of my reviews reflect my honest, personal experience with the reviewed item - your experience may be different. I am not influenced by any outside source. I receive/accept NO free products or discounts that are not available to all shoppers- ever. For some reason our shopper ranks are no longer visible - so, to give you a little more info about me, I am a top 50 reviewer (#30 the highest rank achieved). Those numbers used to fluctuate over time - up and down but I noticed that they stopped updating regularly - perhaps to phase them out. It's a shame because it did help you see who has been around the longest and who is a trustworthy reviewer.  I've been doing reviews for over 25 years with Amazon - nearly 6,000 reviews posted, viewed over 50,000 times, and over 24,000 likes. I pay for all my stuff, just like you do.
24 people found this helpful
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ashley
5.0 out of 5 stars Survived being run over by a F150 and Bayliner Capri on a trailer
Reviewed in the United States on September 14, 2023
Color: CamoSize: 30 CanVerified Purchase
Let me start this review off by saying I am not normally so reckless with my personal belongings, but I am the first mate of the Capri. My duty was to ensure the boat remained by the dock. My aunt took my cooler and placed it at the end of the dock, where there was a walkway. My dad, being the man that he is, decided to cut right when attempting to maneuver the trailer into the launch. He ran over my cooler full of Coors, ice packs and my Frostbuddy coozie. Not only did the cooler survive like it was nothing, but the glass bottles of beer were unscathed as well. The Frostbuddy did not survive, however, as it was taking all of the weight of the truck. All in all this is one of the most durable coolers I've owned. The only thing that could possibly crush this cooler is a semi-truck. Kudos to RTIC for designing a cooler that can withstand thousands of pounds of pressure.
5 people found this helpful
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Anabee
5.0 out of 5 stars Great Size for Day Trips
Reviewed in the United States on March 30, 2024
Color: Blue/GreySize: 30 CanVerified Purchase
I love this cooler, it is just the right size for day trips while keeping my food and drinks cold in the process. I like that it has a longer carrying strap which makes it easy to bring along for short distances.
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Top reviews from other countries

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Rebotron
5.0 out of 5 stars Durable
Reviewed in Mexico on August 8, 2022
Color: Blue/GreySize: 20 CanVerified Purchase
Buena calidad, durable
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E Obey
5.0 out of 5 stars Fantastic
Reviewed in Canada on November 9, 2021
Color: Blue/GreySize: 20 CanVerified Purchase
This cooler is great, it holds several cans and holds ice for a very long time.
Zipper is fairly stiff to use but once you put some lubricant on it it works great.
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Adri
5.0 out of 5 stars Gunciona y se vemuy bien
Reviewed in Mexico on January 5, 2021
Color: Blue/GreySize: 20 CanVerified Purchase
Excelente opcion, fue un regalo y le gusto mucho, calidad, y apariencia buenas. Si mantiene el frio por horas
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Cliente de Amazon
5.0 out of 5 stars Perfect size
Reviewed in Mexico on February 12, 2021
Color: Blue/GreySize: 20 CanVerified Purchase
Loved it!
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Cliente de Amazon
5.0 out of 5 stars Perfect size
Reviewed in Mexico on February 12, 2021
Loved it!
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